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Guests at the IfM Popularity in the entrepreneurial world

Dr. Simone Schmid (University of Siegen) presented initial research findings on the perception and relevance of popularity from an entrepreneurial perspective at the IfM Forum at the beginning of November.

The analyses are part of the project "Paradoxes of Popularity - between Hidden Champions and Everyday Entrepreneurship", which is embedded in an interdisciplinary collaborative research project at the University of Siegen.