Has the Mittelstand lost its charisma? Based on a corpus of newspaper articles, the autors use a multi-dimensional approach combining content, framing, and metaphor analysis to expose how media report about the digital transformation in the German Mittelstand.
External publication | 2023 In danger of being left behind?
Schmid, S.; Welter, F. (2023): In danger of being left behind? – Media narratives of the digital transformation in the German Mittelstand, in: Entrepreneurship & Regional Development, DOI: 10.1080/08985626.2023.2179669