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External publication | 2015 Researching Trust in Different Cultures

Trust is not an "objective" phenomenon that can be easily measured and whose understanding is identical in all cultures and states. The understanding and meaning of the term "trust" is rather related to the respective society and is a context-dependent phenomenon that poses problems for measurement and empirical analysis. In this book chapter, the methods, pitfalls and possible consequences are presented, which result from researching the concept of trust in the different cultures and by looking at business activities.

Welter, F.; Alex, N. (2015): Researching Trust in Different Cultures, in: Lyon, F.; Möllering, G.; Saunders, N.K. (eds.): Handbook of Research Methods on Trust, 2. Auflage, Cheltenham, S. 75-85.

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