The Global Entrepreneurship Monitor data from 2021 shows that new business owner-managers and established business owner-managers have different digitisation and sustainability efforts. More young companies have adopted digital technologies for the first time in response to the Covid-19 pandemic than established companies, according to the founding person. But also sustainability plays an important role for companies.
Policy Brief "Unternehmertum im Fokus" | 2023 How young and established companies differ with regard to sustainability and digitisation efforts
Gorynia-Pfeffer, N.; Schauer, J.: Wie sich junge und etablierte Unternehmen bezüglich Nachhaltigkeits- und Digitalisierungsbestreben unterscheiden, in: Förderkreis Gründungsforschung e.V. und IfM Bonn: Policy Brief 3/23, Bonn.